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Strengthening Your Publishing Business

You win in publishing by producing high-quality editorial products, by promoting through special events, by concepting new publications, developing new revenue streams, and developing your capabilities in using the Internet. The PAI metro/regional consulting group can help you in many ways, including the following:

• The Edit/Art Critique
  A panel of veteran editors, writers and designers critiques several issues of your publication. You furnish a market-served profile, mission statement and copies of the publication. You receive a detailed critique filled with comments and suggestions. Follow-up e-mail or telephone discussions are included.
   
• Special Events
  We assist you in producing promotional events of all kinds. Included are celebrity appearances that fit your brand identity and attract readers and/or advertisers to attend.
   
• New Publications
  You have a concept. We assist with researching and testing the market and developing a solid strategy, product positioning, business plan and budget.
   
• New Revenue Sources
  Custom publishing, annuals, the Internet, one-shots, newsletters, special events, conferences and trade shows, reprints, sponsorships, spin-off publications, reprints, books, and more. We provide counsel regarding profitable products to add to your product mix.
   
• Internet Development
  Publication web sites that work and are cost-efficient. Our web guru has conceived and built numerous cost-effective publication web sites. Why re-invent the wheel?
   

Publishing Advisers International, Inc.
1300 Nicollet Mall, Ste. 3084
Minneapolis, MN 55403
(612) 337-0003 FAX: (612) 337-0004