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Launching the New Publication

You’re new to publishing and you have the “home run” idea. Or you’re an established publisher who wants some help in evaluating the feasibility of a new launch and doing pre-launch planning. Either way, several members of the Publishing Advisers team have extensive publication launch experience.

We begin with a basic evaluation of the concept. The next step is researching the potential market, gathering market statistics and surveying potential readers and advertisers. The process moves to product development and positioning, formulating a publishing strategy and preparing a business plan and budget.

We continue on to preparation of a financial analysis in a format that investors easily understand and can work with.

Determining whether to launch and how to launch is the most important time in the life of a publication. It is the time where you can either save yourself a lot of money or set out on the road to making a lot of money. Be sure to take advantage of expert guidance.
 

 
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Publishing Advisers International, Inc.
1300 Nicollet Mall, Ste. 3084
Minneapolis, MN 55403
(612) 337-0003 FAX: (612) 337-0004