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From time to time Publishing Advisers will offer short courses and conferences. Short courses can be scheduled for one company or for all metro/regional publications within a geographic area. Conferences are for multiple metro/regional publications.

Sample short course topics include:

• Publishing finance for non-financial managers.

• Understanding and appreciating the advertising sales process.

• Strategies for increasing ad sales in a down economy.

• Using research to boost ad sales.

• Essentials of reporting, writing and editing, including getting article ideas.

• Strategies for finding and retaining subscribers.

• Adding new revenue streams to your publishing product mix.

• Characteristics of effective publication managers
   

Publishing Advisers International, Inc.
1300 Nicollet Mall, Ste. 3084
Minneapolis, MN 55403
(612) 337-0003 FAX: (612) 337-0004