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Boot Camps Boot Camps are designed for those on your staff who have shown the promise to become a future member of your management team at some level. Or those who have recently graduated to a position of responsibility and need to know how the entire company operates and to understand the relationships between the various departments. Camps of one, two or three days are packed with the basics of metro/regional publishing. Attendees work alone and in teams on projects and exercises involving all functions within the publishing company. They assume the role of heading various departments and in the process gain an appreciation for that department’s role in the business. For example, an editor may assume the role of ad sales manager while the ad sales manager becomes the circulation director. The starting point is naming the publication, developing a motto (tag line under the logo), defining its positioning, and preparing the mission statement. The process teaches the fundamentals of editorial and design; advertising sales; marketing, promotion, special events, and research; circulation, including through-the-mail and newsstand; budgeting, the balance sheet, the profit and loss statement, and cash flow; and manufacturing. Some exercises will be done in publication teams and some will be accomplished individually. The faculty is PAI
consultants. |
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Website by: Tews Interactive |
Publishing Advisers
International, Inc. |
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"Boot Camp"