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About Tom Kelly

Tom Kelly has extensive experience with both profit and not-for-profit organizations in building publishing revenue and bottom line. He has proven skills in general management, financial and strategic planning and has a thorough knowledge of publishing, advertising, consumer marketing, as well as editorial and manufacturing systems. He is known for revitalizing organizations and creating highly productive teams that deliver results.

He most recently headed a publishing operation with three magazines, including a national monthly title with 400,000 paid circulation, plus a book club and multiple websites for the University of St. Thomas. Prior to that he headed publishing and earned-income operations for the American Museum of Natural History in New York, including its national monthly magazine with 500,000 paid circulation.

Other experience includes director of operations for the Inside Sports division of Newsweek, Inc., magazine group controller of The New York Times Company, manager of management services in the controller’s department of Time, Inc. and general management consultant for Ernst & Ernst. Tom graduated from the University of Rochester (NY) with an MBA in finance and economics.

Tom Kelly says: “The fundamentals of publishing are the same regardless of whether a publication is large or small, paid or controlled, local or national, or owned by a for-profit or a not-for-profit organization. It’s a matter of having the correct positioning and strategy and operating plan. Effective implementation requires systems that allow the staff to work effectively as a team with minimum of waste motions and distractions. To use football lingo, it’s basic blocking and tackling. Assuring that the staff is executing the fundamentals is the key to successful start-ups and turnarounds as well as ongoing established organizations. I can help you to develop and execute the game plan that will produce results.”
 

 
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Publishing Advisers International, Inc.
1300 Nicollet Mall, Ste. 3084
Minneapolis, MN 55403
(612) 337-0003 FAX: (612) 337-0004