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About Tom Dupont Tom Dupont possesses a diverse set of marketing skills based on more than 25 years of experience in sales management, market research, publishing, advertising and design. A graduate of the University of Minnesota School of Journalism and Mass Communications, with a major in advertising and a minor in broadcast, Tom began his strategic marketing career in the publishing business. He developed a keen interest in reader preferences and audience demographics and psychographics, and was instrumental in launching the Research Services Group of a major business-to-business magazine publisher. This group provided quantitative and qualitative information for the company’s publications as well as for a variety of marketers. Tom is experienced in mail, telephone, internet and focus group research techniques. He went on to manage two retail trade publications and to launch several trade shows for this publishing company. Tom moved from his market research and publishing background into the advertising agency business, where he managed a multitude of national packaged goods and retail accounts. He developed a reputation for brand development by linking a solid strategic foundation with creative that was bold and stunning. In short, he created big ideas that added market value to his clients’ products. He developed within a major agency a nationally recognized graphic design group that specialized in corporate identity and branding. Among his recent successes is the launch of a program development division of a television production company. Along with research and marketing skills, Tom brings great enthusiasm and people skills to all of his business relationships.
Tom Dupont says:
“Research should be an integral part of every publication’s sales and
editorial arsenal. Research not only helps sell advertising, but it also can
provide unique and proprietary editorial content. You can determine
readers’ attitudes and fundamental beliefs about important issues and what
action they might be willing or planning to take. There are many ways that
research connects the publication to its readers and the readers to the
publication. It facilitates a two-way conversation creating an emotional
connection. After all, there’s no success where there’s no communications.
Research is the first step to throwing the switch that provides an
emotional connection and builds brand loyalty for the publication.” |
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Publishing Advisers
International, Inc. |
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