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About Marcia Appel Marcia Appel has extensive experience in magazine publishing and brand management. She has served as founding editor or senior editor at several magazines in the Upper Midwest, including a regional business magazine, a regional women’s magazine and a city magazine. She also led the Association of Area Business Publications as its executive director. AABP members at that time included more than 110 business magazines and journals in the U.S. and Canada. Most recently, Marcia has served as vice president and chief marketing officer for Minnesota Public Radio, which operates 31 public radio stations in the Upper Midwest, and a sister company, Southern California Public Radio in Los Angeles, and produces 22 national programs with an average weekly audience of 12 million, second only to National Public Radio. Her writing over the years has won awards, including a national award for best column writing from the Women Sports Foundation. Marcia has held executive management positions in marketing and communications at Control Data Corporation, an international computer hardware and software company; Musicland Stores Corporation, a national retailer operating under the brands Sam Goody, Suncoast, and Media Play, and at the Pleasant Company, manufacturer and retailer of the American Girl line of books, dolls, clothing, accessories and other products geared for the well-being of independent girls. Appel is deeply involved in her community and has served on numerous boards of civic and charitable organizations. Marcia Appel Says: You win or lose in the world of magazines based on content. Content is king. It is, very simply, the product. You win if it is on target. If it is well written. If it is well displayed. And if it is one step ahead of the readers, bringing them what they didn’t even realized they wanted or needed to know. Bringing them valuable information they care about and often need. But that’s only the beginning. You also win or lose based on how well you brand your product. How well you market what you have produced. How creative you are in telling readers, would-be readers and advertisers what you have produced for them and how it benefits them. Only then will you achieve success. Branding and marketing are the job of the entire staff, of every single person working on the publication. It begins with the editor. And becomes something that’s lived and breathed by the entire team.
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Website by: Tews Interactive |
Publishing Advisers
International, Inc. |
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